CHARACTER AND MOVIE CLIP LICENSING FOR EPIC ADVERTISING CAMPAIGNS
YOUR EXPERTS FOR LICENSING IN ADVERTISING
We make creative campaign visions possible by securing the licensing required. We work with advertising agencies and their clients when they need licensing for characters, clips and other forms of entertainment intellectual property to make their campaign a true success. Like a talent agency, but for characters and clips.
We also represent some of the biggest Rights Holders in entertainment including MGM, Universal, Hasbro, Paramount, Mattel, and many more. So, whether it’s a much-loved character that will instantly capture attention or a short clip that adds entertainment value to your campaign, we have the experience, knowledge and relationships to get it done.
We are experts in licensing for advertising and marketing, licensing characters and clips from film and television, animation, toys and games, famous icons, Emojis, video games, viral videos, publishing, theatre and much more.
BORN LICENSING REPRESENTS
It’s who you know and what you know when it comes to licensing in advertising. We have been in this game a long time and we’re well connected. As appointed licensing agents, we represent Hasbro, MGM, Universal Studios, Paramount, Nickelodeon, CBS, MTV, Sesame Workshop, CloudCo Entertainment, Mattel, and more. We also work closely with almost every major Rights Holder there is including: Disney, Warner Bros., Sony Pictures, Activision, SEGA and more. We have outstanding relationships with each of them thanks to the hard work and integrity of our knowledgeable team. It’s not just about knowing the right people, it’s about knowing them well and knowing how to make each stage of the process as smooth as possible for everyone involved.
WHY DO THE BEST ADVERTISING AGENCIES CHOOSE BORN LICENSING?
We are trusted regularly by some of the world’s biggest advertising agencies and brands to manage complex licensing agreements. Leading creative agencies such as Saatchi & Saatchi, Wieden+Kennedy, BBDO, TBWA Worldwide, Publicis, Ogilvy, GREY, VCCP, Mother, DDB, BBH and many more know that we will support their creative ideas and go above and beyond to deliver on our promises.
The agencies that work with major brands including KFC, Subaru, Virgin, Samsung, Facebook, Walmart, Sky, Electronic Arts, Instagram, British Airways, Tesco and T-Mobile understand what it takes to deliver licensing for extraordinary campaigns and know we’re the people to go to when they want it done well.
The best bit? We are the appointed licensing agents for some of the major Rights Holders in the industry such as ViacomCBS, Hasbro, Universal Studios and MGM. That means that we can license thousands of characters and clips from the world’s greatest film, TV and animation brands without charging any clearance fees.
WE SUPPORT YOUR VISION
We recognise how vital the right creative is to a successful campaign. We’ll do absolutely everything in our power to secure the licensing you need to get your creative vision over the line. We approach every creative challenge with a solution focused mindset. You don’t need someone telling you it can’t happen; you need solutions. We understand that.
OUR PROMISE
We know how the advertising industry works. We know that it’s fast paced and that you’re working to tight deadlines. Our promise to you is to provide you with our initial feedback on your query, brief or script within 24 hours. Always.
PART OF THE TEAM
In addition to our strong Rights Holder relationships, we also have a broad knowledge of film, TV, animations, games, toys and pop culture. We actively invite you to share briefs with us so we can make suggestions. Being heavily involved from the beginning puts us in the prime position to negotiate commercial terms with Rights Holders and secure the licensing you need to make your campaign a success.
MAKE IT STAND OUT
From famous characters to iconic film clips, we manage the entire licensing process from start to finish giving you time to focus on what you do best. That process includes:
Helping agencies find the perfect characters and/or clips for their campaign.
Approaching the Rights Holder and negotiating the commercial terms.
Assisting with the contractual process to ensure all agreed terms are covered in the License Agreement.
Managing the approval process to make sure the creative development runs as smooth as possible.
Attending the shoot if necessary to provide on location support.
All other licensing related matters that arise throughout the project.
LICENSING CHARACTERS
Famous characters are often used in successful advertising campaigns. These characters are already known for their unique characteristics and can help you connect instantly with your audience. However, you must have the correct licensing in place before you can use any creative material associated with that character. We can manage the entire character licensing process for you. We’ll help you find the right character for your creative vision and negotiate commercial terms.
LICENSING MOVIE CLIPS
An iconic movie scene or much-loved clip can transform an advertisement into something your audience can connect to and understand instantly. Before you get too far into your creative development, you must make sure you have the appropriate licensing for the clip you want to use. Not only do we help with licensing for movie clips, our creative team will also help you find the perfect scene/clip for your campaign. We’ll work alongside you and your team to understand your creative vision and make suggestions that fit the brief.
LICENSING TV SHOWS
Much-loved TV shows are instantly recognisable and can help capture the attention of your audience. Securing licensing is vital if you want to use any form of creative material from a TV show. We can manage the entire process of licensing TV show clips, from creative suggestions through to negotiating commercial terms and dealing with anything that may crop up regarding usage throughout the project.
As we represent a large number of Rights Holders, we are often able to secure licensing without charging clearance fees.
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