BORN LICENSING:
LICENSING AGENTS
FOR ANGRY BIRDS
BORN LICENSING ARE THE APPOINTED LICENSING AGENT FOR ANGRY BIRDS FOR ADVERTISING CAMPAIGNS
The Angry Birds are the creation of Rovio Entertainment, a global mobile-first games company whose games have been downloaded over 5 billion times since the company was founded in 2003. The Angry Birds brand was first hatched as a virally popular mobile game launched in 2009. Over a decade later, the Angry Birds games continue to attract millions of players every day with their classic physics-based slingshot games (Angry Birds 2, Angry Birds Friends), as well as casual puzzle games (Angry Birds Dream Blast) – all featuring the famous furious flock.
Following the launch of the original Angry Birds game, the brand quickly migrated to licensed products with the introduction of the first Angry Birds plush toys in 2010. The following years saw the birds selling over 2 billion licensed products, appearing in their own animated shows, such as Angry Birds Summer Madness (streaming now on Netflix), and stretching their wings in two animated feature films. The Angry Birds Movie (2016), topped the box office charts in over 50 countries on its opening week, and the 2019 sequel is considered to be one of the best movies based on a video game IP by audiences and critics alike.
Making their way to the other side of the screen, the Angry Birds world collides brilliantly with the real world in location based entertainment. Angry Birds parks and experiences can be found all over the world, such as Angry Birds World in Doha, which houses the world’s largest slingshot, and visitors to Topgolf locations around the world can experience the award-winning Angry Birds Topgolf game that combines Angry Birds’ signature destructive gameplay with a driving range experience using Topgolf’s impressive ball-tracing tech.
Over the years, the Angry Birds brand’s relatable characters and trademark humor have earned them a global awareness unrivaled for an IP with roots in mobile games, and they aim to soar to even greater heights for years to come. And maybe somewhere along the way, they just might get their eggs back from those piggies.
ANGRY BIRDS CHARACTERS INCLUDE:
2024 Rovio Entertainment Corporation and Rovio Animation Ltd. Rovio, Angry Birds, Bad Piggies, Mighty Eagle and all related properties, titles, logos and characters are trademarks of Rovio Entertainment Corporation and Rovio Animation Ltd. All Rights Reserved.
BORN LICENSING’S WORK WITH ANGRY BIRDS
As appointed licensing agents for Angry Birds in the space of advertising, Born Licensing work closely alongside brands such as GEICO to produce engaging global advertising campaigns that generate real results. With extensive experience in the licensing industry, Born Licensing provides support with everything from licensing to the submissions/approval process with Rovio, leaving brands and their creative agencies to do what they do best.
GEICO licensed Angry Birds for their campaign by the Martin Agency. READ MORE >
SPEAK TO US ABOUT LICENSING ANGRY BIRDS FOR YOUR ADVERTISING CAMPAIGN
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